Your Guide to Digital Marketing and Content Writing

This is a beginners guide to the most popular digital marketing channels and whether they are right for you, and how you can best benefit from them.

Digital Marketing

1. Overview
2. Is it for you?
3. Beginners vs Experienced Users - Should you do it yourself or invest in hired specialists?
4. Research
5. Setting Priorities.
6. Various Channels
   • On-page SEO
   • Off-page SEO
   • Local SEO
7. PPC Search.
8. The Google Display Network
9. Re-Targeting
10. Google Shopping PPC
11. Content Marketing
12. Email Marketing
13. Facebook
14. Twitter
15. Voice Search
16. Schema Markup

How to Write for a Website: Getting Started

1. Getting Started with Content
2. How to Write a Website: Getting Noticed
3. How to Write a Website: Dos and Don'ts