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Helpful Tips

Organic Value and Facebook Advertising: How the Top Promoted Posts Get Picked

Organic Value and Facebook Advertising: How the Top Promoted Posts Get Picked

If you’ve kept a consistently watchful eye on the state of Facebook advertising lately, you probably already know that organic reach on the platform isn’t what it used to be. 80 million new monthly users were added in the first few months of 2017 alone. With over 2.5 trillion posts and counting on the world’s widely used social media platform (about 64% of all ages), the sheer saturation of mass user-submitted social media data is so great that the complete viewership of even your own community ..... Continue reading...

Category: Helpful Tips, Latest News

The Difficulty of Open Source Site Updates

The Difficulty of Open Source Site Updates

To begin fairly, this is not an attempt to demonize open source. Currently, about three quarters of the top 10,000 highest ranking websites in the world happen to be drive by open source software. Open source certainly has proven merit, but much like a garden, open source sites must be constantly tended to so that they may live.There are plenty of risk factors within an open source site that’s been neglected with even the smallest, most seemingly insignificant mistakes. The viral security hazard..... Continue reading...

Category: Helpful Tips

The Top 8 Free Web Analytics Tools

The Top 8 Free Web Analytics Tools

We covered the basics of analytics in Data Driven Decisions: how to use analytics effectively but putting that information into practice requires a set of tools. No matter the size of your business, there’s a wide range of services that can help you gather, track, and visualize data. With the wealth of analytics applications online—where to start? We’ve highlighted some of the best free tools available.Google AnalyticsEasily the most widely used and recommended tool, Google Analytics is an incre..... Continue reading...

Category: Helpful Tips

Data Driven Decisions: how to use analytics effectively

Data Driven Decisions: how to use analytics effectively

In the digital age, we have more data than we know what to do with. Information is collected on users almost constantly, and now we have access to that information and the power to use it to make decisions. The collection and analysis of data is called Analytics and it helps decision makers weigh outcomes, risks and benefits. Essentially, analytics tools give companies a competitive advantage by allowing them to base decisions on cold, hard facts. This is the first in a series of posts exploring..... Continue reading...

Category: Helpful Tips

Decoding UX: what it means and what it does

Decoding UX: what it means and what it does

User experience (UX) has been trending for the last few years, another buzzword thrown into the website design process. Like most web design practices, it sounds great on paper but building better UX into a project takes more than just understanding that it’s a good idea. First, let’s define UX.User experience is how someone feels about using a product, in this case—a website. It’s how the user engages with a site, their perceptions and emotions while doing so, and ultimately, how that experienc..... Continue reading...

Category: Helpful Tips