Strategy

When to have a proper strategy and not to.

1. A full strategy is useful when you have data to work from, and fully understand your audience, however it takes longer. Useful when you have existing data to start from.
2. A basic strategy helps you start faster, with a less clear plan. Better when you have little to no data to start from.

Understanding your audience

Who do you want to target? Casting your net too wide will usually mean you’ll catch barely any fish. A more focussed audience will give you better engagement, and better focussed growth.

Competitor research

Understanding what your competitors are doing, and what they do well for engagement can save you a lot of time working it out for yourself.

Planning a campaign

1. This can be done for a single month, or 3 months. For a new campaign it is better to make it 1 month so you can be more fluid in changing your posts strategy to be inline with what has been working well so far.
2. Start with your topics
3. Map them against categories
4. Remember to focus on creating posts that are helpful to your audience, not your self. While a degree of advertising you/your business is important, it should only be about 10% of total posts. Unless you are giving something of value

Reporting

1. Setup reporting that allows you to track key metrics for your campaigns
2. Analyse reports at least monthly, although at the start weekly is better