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Data Driven Decisions: how to use analytics effectively

Data Driven Decisions: how to use analytics effectively

In the digital age, we have more data than we know what to do with. Information is collected on users almost constantly, and now we have access to that information and the power to use it to make decisions. The collection and analysis of data is called Analytics and it helps decision makers weigh outcomes, risks and benefits. Essentially, analytics tools give companies a competitive advantage by allowing them to base decisions on cold, hard facts. This is the first in a series of posts exploring..... Continue reading...

Category: Helpful Tips

Get AMP-ed: Accelerated Mobile Pages and why you need them

Get AMP-ed: Accelerated Mobile Pages and why you need them

You may have seen the term 'AMP' floating around the web over the last year but, being an open-source project, it needs a bit of explaining before it's applicable. AMP stands for Accelerated Mobile Pages, Google's framework for improving the performance of the mobile web. It's designed to allow sites to increase the speed at which a mobile page loads without sacrificing ads. These open technical standards ultimately lead to a better user experience for your audience and higher traffic for your m..... Continue reading...

Category: Latest News

Decoding UX: what it means and what it does

Decoding UX: what it means and what it does

User experience (UX) has been trending for the last few years, another buzzword thrown into the website design process. Like most web design practices, it sounds great on paper but building better UX into a project takes more than just understanding that it’s a good idea. First, let’s define UX.User experience is how someone feels about using a product, in this case—a website. It’s how the user engages with a site, their perceptions and emotions while doing so, and ultimately, how that experienc..... Continue reading...

Category: Helpful Tips

Structuring Your Page Content for SEO

Structuring Your Page Content for SEO

When it comes to search engine optimized content, the content itself is only half the battle. In addition to the content itself, there are other vital factors that come into play for any webpage to rank highly. If we want our content done justice, then we have to take a number of important on-page factors into account.Though their ever-changing standards may be frustrating, the reality is that we still have to bear with algorithmic bots determining page value. The bots that we have to work with ..... Continue reading...

Could Google's index division improve mobile search results?

Could Google's index division improve mobile search results?

A new form of differentiationIn 2015, Google revealed an initiative to present users with contextualized search engine results using an algorithm based on the specific type of device used to access Google altogether. As global mobile usage continues trending higher and shows no sign of slowing down in the near future, this initiative ensures that webmasters will have to take a more critical look at the mobile friendliness of their content now more than ever before.Desktop and mobile indexingIdea..... Continue reading...